First up they dropped the absolutely banging Nigeria World Cup shirt, then they released the England training top, new Nike Mercurial boots and to top it off they launched the best advert of the year. Nothing beats a Londoner.
The advert starts off with Skepta entering a corner shop, with 'Shut Down' playing in the background, having a moan that he needs to get on a cycle to see his mate. It continues to showcase London - from Peckham to Dalston - and what Londoners go through to play sport across the capital. The video features 258 athletes from across the city and is packed with cameos of Londoners; footballers from Arsenal and Tottenham Hotspur, grime artists and athletes and comedians.
Here's the full list of cameos in Nike's Nothing Beats a Londoner
Eden Hazard (Chelsea)
Alex Iwobi (Arsenal)
Harry Kane (Tottenham Hotspur)
Ian Wright (Arsenal)
Rio Ferdinand (West Ham)
Jamie Redknapp (Tottenham Hotspur)
Steph Houghton (Manchester City)
Nathanial Chalobah (Watford)
Ryan Sessengnon (Fulham)
The creative team that pulled it together, W+K London creative directors Paddy Treacy and Mark Shanley said;
“‘Nothing Beats a Londoner’ champions a special, unbeatable attitude we’ve discovered in the U.K.’s capital. The campaign is from London, for London, and celebrates the next generation of sporting stars against a city backdrop thriving with a culture of sport in every street, park and building,”
The advert is launched ahead of half term week where Nike are running a series of events across London, where Nike sponsored athletes will be going into communities to inspire the next generation. We think it is class and makes us want to watch the back catalogue of Nike adverts.