Acast x Home of football

Translating your brand into a football shirt.

Challenge

Acast – the world’s largest independent podcast company are the home of football podcasts.  They have a grassroots programme where they invest in nurturing podcasts and have signed up a range of shows from The Guardian to Peter Crouch.

To celebrate they turned to the Football Shirt Collective to design and produce a series of football shirts for each of their 12 football podcasts.  

The challenge to us was how can we create a collection of shirts that felt like they were part of the Acast brand but translate the unique personality of each podcast.

Approach

We worked with Acast and designer Dan Evans to really understand their brand and assets, what makes each podcast unique and translate these elements into designs for each shirt.  

Results

We designed and produced 12 shirts, 1 for each football podcast.  Each design used consistent elements from the Acast brand and unique elements from each individual podcast.

The shirts designed were fully bespoke with sublimated print (enabling more flexibility in the design), custom collar and cuff, with a sewn on sponsor.  

They went from sketches in a notebook into the fully produced product in less than 12 weeks.

If you would like to create a football shirt for your brand, get in touch below.