The mint trend has been a lot of fun to watch unfold and after some help from you guys, the community, we decided to hop aboard the bandwagon with the colour of our brand new packaging!
This is more than just a new lick of paint though. Most excitingly, our new packaging is 100% compostable. Environmentally friendly changes are more than just a trend, and businesses and individuals have a responsibility to do all they can to reduce their carbon footprint in any way possible. Though a packaging change is just the start, we’re proud to make the switch and join the likes of Nike and adidas who are also reducing the amount of packaging that’s used when posting out their shirts.
In the spirit of complete transparency, shirts will still be packaged in an inner plastic wallet, in addition to the new compostable packaging. This decision was taken after consultation with collectors, and we’ll continue to review options that bring the best combination of eco-friendliness and protection for your vintage shirts and modern classics.
Of course, if you want to check out the fresh new packaging for yourself, our store is the place to be.