Atletico Madrid have instantly recognisable shirts, but in 2003-2004 Season, Atletico Madrid had one of the weirdest football shirts in world football.
The Spanish club signed a sponsorship deal with Hollywood Movie company Columbia pictures, this allowed them to change their sponsor every time a new motion picture came out and they really did have some strange sponsors.
Before we all get too carried away with these Napoli x spider-web shirts, lets pay tribute to the OGs of spider-related shirts 🕸🕸🕸 pic.twitter.com/ltuSSyw74d
— Football Shirt Collective (@thefootballsc) October 19, 2021
Atletico Madrid had a wide range of movies on show such as, Spider-man, Hell-boy, Resident Evil, Peter Pan, The Terminator, Hitch and the famously bad film Spanglish. Fernando Torres and Diego Simeone did not look right in the shirts.
One unique part of this sponsorship deal was Nike and Atletico Madrid created a unique Spiderman Kit for the release of the movie. The kit was worn by the club in an official match and is still one of the weirdest kits in football.
Here's a rundown of the films they promoted. For me the hands down winner is Bad Boys 2 and Hell Boy. Most of the films had branded sponsorship but bizzarely Closer, Gothika and Big Fish all just used a plain font.
Between 2003 and 2005, Columbia Pictures sponsored Atletico Madrid, with the agreement that their shirt sponsor would change with each big release 🎬
— Football Shirt Collective (@thefootballsc) April 13, 2021
Torres and co. wore shirts ponsored by Hitch, XXX 2, Hellboy and most famously, Spider Man 2 🕸 pic.twitter.com/P8LvthdOiq
What do you think of this crazy sponsorship deal? Let us know in your comments below.
Browse our collection of vintage Atletico Madrid shirts here.
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November 18, 2025