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  • by Mike Maxwell October 30, 2024 2 min read

    Denmark’s national team is set to debut a striking new kit against Spain on November 15th—a collaboration between Danish fashion brand HALO, hummel, and the Danish Football Association (DBU).

    Blending Danish heritage with a bold design inspired by skydiving, this kit got people talking on Twitter..

    Here are the five standout features that make the Denmark HALO shirt one for the collection.

    1. The Message of Unity on and off the Field

    Designed with the theme of unity, the HALO kit is more than just a jersey. HALO and hummel, in collaboration with DBU, created a design that embodies Danish cultural values of cohesion and solidarity. When the team wears this kit, they’re not just representing Denmark in football but symbolizing the strength that comes from unity—a value that resonates deeply with fans.

    2. A Unique Colour and Design Inspired by HALO’s Roots

    Denmark Hummel home shirt

    This limited-edition shirt is a deep bordeaux, a striking and unusual color choice that sets it apart from typical national team kits. HALO drew design inspiration from skydiving, as seen in its unique patterns—a nod to founder Helge Petersen, who conceived the brand during a parachute jump in 1981. The design’s backstory gives the shirt added depth, making it a standout in any collection.

    3. The Blend of Football and Fashion

    In recent years, football shirts have become fashion staples, and this Denmark HALO kit is no exception. Designed by a fashion brand, the shirt merges Scandinavian aesthetics with the spirit of football. As hummel’s Marketing Director, Morten Lund, highlighted, this kit isn’t just for the pitch; it’s a stylish piece that appeals to both sports and fashion fans, reflecting the growing trend of wearable football fashion.

    4. Exclusive, Limited Availability

    Collectors love a good story, and the rarity of the Denmark HALO kit adds to its appeal. It will only be available through Denmark’s official team shop and a select number of Danish stores starting October 24th. This exclusivity makes it a must-have for fans who want a piece of Denmark’s football history, and it’s likely to become a sought-after collector’s item.  

    You can also grab yours here.

    5. A Lifestyle Collection Extending Beyond the Pitch

    Beyond the jersey, the HALO collaboration with hummel includes a larger lifestyle collection designed to appeal to a wider audience. This expansion means fans can carry the spirit of Denmark’s national team into everyday life, making the HALO kit a gateway into a broader community celebrating Danish pride.

    The Denmark HALO jersey is a true fusion of fashion and football, and its unity-focused design speaks to the essence of Danish culture. Don’t miss out on adding this piece of history to your collection.

    Check out our selection of authentic Denmark shirts at Football Shirt Collective.

    Mike Maxwell
    Mike Maxwell

    Mike is the founder FSC in 2012, and grew it from a blog, to the marketplace it is today. Alongside the day to day running of the business, Mike is always on the look out for new vintage shirts and modern classics to add to our store!

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