Carling and Umbro team up for tasty limited edition football shirt

Carling have a long and storied history with football.

In 1993, the beer became the first sponsor of the newly formed Premier League, forming a partnership that stood as one of the most defining tandems of the 90s. As a shirt sponsor, Carling teamed up with a range of teams including a memorable spell for both Old Firm clubs in the 00s.

Now in 2021, the brewery are back in football, teaming up with the gang at Umbro for a limited edition shirt with a twist. In a move which Willy Wonka would be proud of, the wonderfully retro design is only available if you’re able to snag a golden can of Carling in promotional 10 or 18 packs.

Those lucky enough to discover a golden can will be in for a treat. We’ve all come to expect quality football shirts from Umbro over the years, and one of the brand’s key strengths has been their appreciation for all things retro.

The pattern on this Carling x Umbro shirt is delightful, evoking many great aesthetics of the 90s. Those who are eagle-eyed will notice the subtle pattern is composed of variations on the Carling logo; a smart touch given how well the look fits with Umbro.

Speaking of the Carling logo, there’s an equally smart look for the taping on the sleeves of the shirt. Sleeve taping was a staple of the 90s, and the double diamonds of Umbro’s logo are framed by a series of repeated Carling logos in pairs. Like the subliminal pattern, this is a great usage of the Carling branding in a way which fits the Umbro aesthetic.

The whole package is exactly what you need to get set for the Summer. The Euros is just around the corner, and this shirt is bound to be head-turner as we return to pubs and venues.


Thanks to Carling and Umbro for sending us one of the new shirts for this piece! Don’t forget to pick up promotional packs of Carling for your chance to win one of just 10,000 limited edition kits.

Phil Delves

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