The 84: a collaboration with real meaning

The 84 is a limited release football shirt produced by Football Shirt Collective in collaboration with Inaria Soccer and Season Annual as part of the Your First Football Shirt Campaign. There are only 40 made with all the profits going to CALM (Campaign Against Living Miserably).

The shirt has a black base with one white sleeve and one black sleeve and 84 rhombi patterns on the front to signify the 84 men who take their own life each week in the UK.

The 84 modelled by

On the back of the shirt is an 84 in designed typography. All the profits are going to CALM (Campaign Against Living Miserably). The Campaign Against Living Miserably (CALM) is leading a movement against male suicide, the single biggest killer of men under 45 in the UK. 

CALM is all about reaching men in terms that are accessible and via channels in which they already exist; be it comedy, music, sport, art or the collective bonding over our favourite football shirts.

Simon Gunning, CEO CALM

The shirts are produced by Canadian kit makers Inaria who did an amazing job with the Carlsberg District Derby collection.

“The 84” shirt was produced by Football Shirt Collective, designed by Season Annual and brought to life by kit manufacturers INARIA in a collaboration with real meaning.

Soccer Bible

There are only 40 shirts released that you can pre-order here. Shipping January 5th.


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