What’s one way to build maximum excitement ahead of the 2018 World Cup? Nike, Adidas, Errea, Hummel, Umbro, New Balance and Puma go toe to toe in the war of the kits.
Manufacturers tend to raise their game for a World Cup year. While we’ve seen Nike take a pretty casual approach to club kits this season (they’re literally all the same), they’ve pulled out all the stops with their kits for the Russia-hosted tournament.
Here’s our rundown of which kits are worth having. And which are worth binning.
The football may not be that inspiring in that group (can you think of a less inspiring opener than Russia v Saudi Arabia? Thought not.), but there’s a few tasty kits in Group A.