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  • by Phil Delves February 05, 2022 2 min read

    A lot of things have improved in the football shirt world.

    In the last few years, we’ve seen an explosion of bespoke patterns and a move away from the homogeneous, template-heavy era of the late 10s. We’re also more aware of releases from the far corners of the globes, allowing us to top up our collections in ways that simply weren’t possible not so long ago.

    Not everything is better in kits though. One thing we can (probably) all agree on is that sponsors used to be better. Nowadays in 2020, betting companies are on something of a rampage across all levels of the game, whilst many sponsors stubbornly refuse to incorporate their logo better with the design of a kit. Quite simply, the sponsor glory days of the 90s seem like ancient history.

    At the start of July we decided to run an experiment, replacing modern day sponsors with classic sponsors of the past for all the major new releases.

    The thread is still running, but we’ve picked out a selection of our favourites below. Have a look, and see whether you agree with us...

    See the full thread below

    Follow us on Twitter to keep up to date with this retro sponsors thread throughout the summer.

    Phil Delves
    Phil Delves

    As Head of Content, Phil is the creative playmaker of the team, covering every angle of football shirt news in our blogs and weekly Newsletter. Whether it's telling your fakes from your authentics, or deep dives into the newest football shirts designs, Phil will have all your football shirt content needs covered.

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