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Fulham x Pizza Hut
Our shirts don’t need saving - Part 4
We’ve covered some aesthetically pleasing ground in this series. Sharp and United, Xbox and Seattle, Mars and Napoli; the one consistent thread throughout has been the beauty of a team’s threads when a top tier sponsor is involved.
For part 4 of Our shirts don’t need saving we’ll be looking at a tasty team x sponsor combination that also happens to symbolise a seismic shirt in the world of shirts.
Fulham fans had to be patient. After spending the entirety of the 70s, 80s and 90s outside the top division, they finally won promotion to the Premier League (then Premiership) just after the turn of the Millenium.
Looking back on their shirt history pre-Premiership, there were a number of highlights including multiple spells with Umbro and a pleasing run with adidas. Sponsor wise though things were relatively uninspiring, bar one exception.
Just before their return to the top flight, Demon Internet sponsored the Cottagers, becoming quite possibly the best named sponsor in all of football. For a name as outrageous as Demon Internet, the logo of the company was surprisingly understated, but nonetheless the Demon kits remain some of my personal favourites amongst Fulham’s history.
We’re not focusing in on Demon Internet though. We’re here to talk about your favourite unlimited pizza buffet provider.
Fulham arrived to the Premier League in style in 2001/02, transitioning from Demon Internet to none other than Pizza Hut.
Congratulations on the return to the premier league @FulhamFC pic.twitter.com/wWNV4vDUAh
— Ifrha (@ifrha3) August 4, 2020
It goes without saying that food and drinks sponsors are top tier, but there was something about Fulham x Pizza Hut which hit a particularly good note.
The red “hat” of the Hut logo matched up nicely with the small but tasteful red details of the collar and cuffs, whilst the black text equally matched up nicely with the black throughout the kit. Even the green and yellow details of the logo didn’t look out of place, given the clean white base of the shirt.
It was the perfect example of a big name sponsor that actually looked good on the kit, as well as being one of the most recognisable logos from an industry which is very welcome. Alongside this new sponsor, the Fulham crest was rebranded to the badge that we know today. It truly was a busy summer in West London.
It helped that Fulham had something of a cult side on their return to the top of English football too. Edwin van der Sar was between the sticks, a reality which feels increasingly odd as time goes on. At the other end of the pitch things were just as continental, as Louis Saha, Luis Boa Morte and Steed Malbranque stretched defenses and dazzled opponents on a weekly basis.
In 2002 though, football shirts changed forever, and it was all thanks to Fulham.
The Pizza Hut era at Craven Cottage was as short as it was sweet, lasting only 1 season, and in its place arrived a partnership featuring a company from an industry never seen before on the front of a football shirt in English football.
It seems unimaginable now, but Betfair became the first gambling sponsor in English football, replacing Pizza Hut on exactly the same shirt design from 01/02. This change provided an interesting case study, as although the Betfair logo was relatively innocuous, it would be hard to argue that it was more aesthetically pleasing than the Pizza Hut logo that preceded it.
Of course, the rest is history when it comes to betting sponsors. Approaching the 2020/21 Premier League Season, we’ll see the majority of teams sponsored by a betting company. The ‘problem’ runs even deeper as you move down the leagues, and indeed public pressure will likely lead to an end of main betting sponsorship in football within the next couple of seasons.
Fulham’s switch from Pizza Hut to Betfair serves as a symbol of when things started to change, and it seems fitting that the transfer was not simply to a betting sponsor, but also from a memorable food and drinks sponsor like Pizza Hut. Food and drinks sponsors were much more common in the 90s and early 00s than they are today, and for various reasons I would love to see more sponsors like Pizza Hut.
As always, Ifrha's gorgeous designs have illustrated my argument perfectly.
Our shirts don’t need ‘saving’ from sponsors, they just need saving from bad sponsors.
Check out our own collection of hand-picked vintage shirts on our store. You can browse them here.
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폰테크
January 30, 2026
폰테크
폰테크란 모바일 기기를 통해 유동 자금을 만드는 공식적인 금융 활용 구조입니다. 기존의 단순한 휴대폰 구매와는 다르게 통신 구조와 유통 경로를 이용해 실질적인 자금 확보가 가능한 방식이며, 절차가 비교적 단순하고 접근성이 높다는 특징이 있습니다. 신용 문제로 금융권 이용이 어렵거나 단기간 자금이 필요한 경우에 현실적인 선택지로 고려됩니다.
휴대폰 테크의 일반적인 절차는 이해하기 어렵지 않습니다. 먼저 통신사를 통해 스마트폰을 정상적으로 개통한 뒤, 개통된 휴대폰을 전문 매입 업체에 판매합니다. 가격은 모델과 시장 시세, 조건에 따라 달라지며, 정산 금액은 현금이나 계좌로 받게 됩니다. 이후 휴대폰 할부금과 통신요금은 본인이 정상적으로 납부해야 하며, 요금 관리가 핵심 요소입니다. 이는 불법 대출과는 다른 구조로, 휴대폰을 하나의 자산처럼 활용하는 방식이라고 볼 수 있습니다.
기존 금융권 대출과 비교하면 뚜렷한 차이가 있습니다. 복잡한 심사나 서류 절차가 거의 없고, 단시간 내 자금 마련이 가능하다는 점이 대표적인 장점입니다. 금융 이력이 남지 않기 때문에 기존 금융 기록이 부담되는 상황에서도 활용할 수 있습니다. 하지만 통신요금 미납이나 연체가 발생할 경우 신용 상태에 불리하게 작용할 수 있으므로 책임 있는 이용이 필수적입니다.
사람들이 폰테크를 선택하는 이유는 다양합니다. 갑작스럽게 현금이 필요한 상황, 신용 문제로 대출이 어려운 경우, 단기적인 자금 회전이 필요한 경우 등 여러 목적에서 활용됩니다. 특히 빠른 자금 유동성이 필요한 경우 실질적인 선택지로 평가됩니다.
폰테크를 통해 마련한 자금은 투자 자금, 사업 운영비, 생활 자금 등 여러 방식으로 활용될 수 있습니다. 하지만 이러한 자금 운용은 전적으로 개인의 판단과 책임 하에 이루어져야 하며, 모든 투자에는 리스크가 따른다는 점을 충분히 인지해야 합니다. 폰테크는 수익을 보장하는 수단이 아니라 단순한 자금 마련 방법이라는 점을 이해해야 합니다.
폰테크는 합법적인 구조이지만 주의해야 할 부분도 분명히 존재합니다. 과도한 휴대폰 개통은 통신사 제재의 대상이 될 수 있으며, 요금 납부 능력을 고려하지 않은 진행은 부담이 될 수 있습니다. 비정상적인 수익을 약속하거나 명의를 요구하는 경우는 주의해야 하며, 모든 과정은 반드시 본인 명의로 정상 진행되어야 합니다.
결론적으로, 폰테크는 휴대폰과 통신 유통 구조를 활용한 합법적인 자금 조달 방법으로, 올바른 정보와 신중한 판단이 전제된다면 현금 유동성 확보에 유용할 수 있습니다. 가장 중요한 것은 충분한 정보와 합리적인 결정입니다.