Remembering when Atletico Madrid had a different kit almost every match

In 2003-2004 Season, Atletico Madrid had one of the weirdest football shirts in world football.

The Spanish club signed a sponsor ship deal with  Hollywood Movie company Columbia pictures, this allowed them to change their sponsor every time a new motion picture came out and they really did have some strange sponsors.

Atletico Madrid had a wide range of movies on show such as, Spider-man, Hell-boy, Resident Evil, Peter Pan, The Terminator, Hitch and the famously bad film Spanglish. Fernando Torres and Diego Simeone did not look right in the shirts.

AtlMadridSpiderman3.jpg

One unique part of this sponsorship deal was Nike and Atletico Madrid created a unique Spiderman Kit for the release of the movie. The kit was worn by the club in an official match and is still one of the weirdest kits in football.

Here’s a rundown of the films they promoted.  For me the hands down winner is Bad Boys 2 and Hell Boy.  Most of the films had branded sponsorship but bizzarely Closer, Gothika and Big Fish all just used a plain font.

Closer

Atletico-Madrid2

Anaconda

Atletico-Madrid3 (1)

Resident Evil

Atletico-Madrid4

Hell Boy

Atletico-Madrid5

Spider Man

Atletico-Madrid6

White Chicks

Atletico-Madrid17

The Punisher

Atletico-Madrid7

Peter Pan

Atletico-Madrid8

Big Fish

Atletico-Madrid9

Gothika

Atletico-Madrid10

The Rundown

Atletico-Madrid11

Atletico-Madrid12

S.W.A.T

Atletico-Madrid14

Hollywood Homicide

Atletico-Madrid15

Bad Boys 2

Atletico-Madrid16

What do you think of this crazy sponsorship deal? Let us know in your comments below.

Grab your vintage Atletico Madrid shirt from our marketplace here.

2010/11 KUN AGUERO #10 Atletico Madrid Nike Home Football Shirt Jersey (L)

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ElliotF

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