Our shirts don’t need saving - Part 4
We’ve covered some aesthetically pleasing ground in this series. Sharp and United, Xbox and Seattle, Mars and Napoli; the one consistent thread throughout has been the beauty of a team’s threads when a top tier sponsor is involved.
For part 4 of Our shirts don’t need saving we’ll be looking at a tasty team x sponsor combination that also happens to symbolise a seismic shirt in the world of shirts.
Fulham fans had to be patient. After spending the entirety of the 70s, 80s and 90s outside the top division, they finally won promotion to the Premier League (then Premiership) just after the turn of the Millenium.
Looking back on their shirt history pre-Premiership, there were a number of highlights including multiple spells with Umbro and a pleasing run with adidas. Sponsor wise though things were relatively uninspiring, bar one exception.
Just before their return to the top flight, Demon Internet sponsored the Cottagers, becoming quite possibly the best named sponsor in all of football. For a name as outrageous as Demon Internet, the logo of the company was surprisingly understated, but nonetheless the Demon kits remain some of my personal favourites amongst Fulham’s history.
We’re not focusing in on Demon Internet though. We’re here to talk about your favourite unlimited pizza buffet provider.
Fulham arrived to the Premier League in style in 2001/02, transitioning from Demon Internet to none other than Pizza Hut.
Congratulations on the return to the premier league @FulhamFC pic.twitter.com/wWNV4vDUAh
— Ifrha (@ifrha3) August 4, 2020
It goes without saying that food and drinks sponsors are top tier, but there was something about Fulham x Pizza Hut which hit a particularly good note.
The red “hat” of the Hut logo matched up nicely with the small but tasteful red details of the collar and cuffs, whilst the black text equally matched up nicely with the black throughout the kit. Even the green and yellow details of the logo didn’t look out of place, given the clean white base of the shirt.
It was the perfect example of a big name sponsor that actually looked good on the kit, as well as being one of the most recognisable logos from an industry which is very welcome. Alongside this new sponsor, the Fulham crest was rebranded to the badge that we know today. It truly was a busy summer in West London.
It helped that Fulham had something of a cult side on their return to the top of English football too. Edwin van der Sar was between the sticks, a reality which feels increasingly odd as time goes on. At the other end of the pitch things were just as continental, as Louis Saha, Luis Boa Morte and Steed Malbranque stretched defenses and dazzled opponents on a weekly basis.
In 2002 though, football shirts changed forever, and it was all thanks to Fulham.
The Pizza Hut era at Craven Cottage was as short as it was sweet, lasting only 1 season, and in its place arrived a partnership featuring a company from an industry never seen before on the front of a football shirt in English football.
It seems unimaginable now, but Betfair became the first gambling sponsor in English football, replacing Pizza Hut on exactly the same shirt design from 01/02. This change provided an interesting case study, as although the Betfair logo was relatively innocuous, it would be hard to argue that it was more aesthetically pleasing than the Pizza Hut logo that preceded it.
Of course, the rest is history when it comes to betting sponsors. Approaching the 2020/21 Premier League Season, we’ll see the majority of teams sponsored by a betting company. The ‘problem’ runs even deeper as you move down the leagues, and indeed public pressure will likely lead to an end of main betting sponsorship in football within the next couple of seasons.
Fulham’s switch from Pizza Hut to Betfair serves as a symbol of when things started to change, and it seems fitting that the transfer was not simply to a betting sponsor, but also from a memorable food and drinks sponsor like Pizza Hut. Food and drinks sponsors were much more common in the 90s and early 00s than they are today, and for various reasons I would love to see more sponsors like Pizza Hut.
As always, Ifrha's gorgeous designs have illustrated my argument perfectly.
Our shirts don’t need ‘saving’ from sponsors, they just need saving from bad sponsors.
Check out our own collection of hand-picked vintage shirts on our store. You can browse them here.
11258 comments
РедМетСплав предлагает внушительный каталог высококачественных изделий из ценных материалов. Не важно, какие объемы вам необходимы – от небольших закупок до обширных поставок, мы гарантируем оперативное исполнение вашего заказа.
Каждая единица изделия подтверждена требуемыми документами, подтверждающими их соответствие стандартам. Превосходное обслуживание – наш стандарт – мы на связи, чтобы улаживать ваши вопросы а также находить ответы под особенности вашего бизнеса.
Доверьте потребности вашего бизнеса профессионалам РедМетСплав и убедитесь в множестве наших преимуществ
Наша продукция:
Порошок висмутовый C89831 – CDA Порошок висмутовый C89831 – CDA представляет собой высококачественный химический продукт, который используется в различных областях, включая медицину и косметику. Он обладает отличными антисептическими свойствами и часто применяется в производстве лекарственных средств. Благодаря своей стабильной химической структуре, порошок обеспечивает надежность и безопасность в использовании. Не упустите возможность купить Порошок висмутовый C89831 – CDA и оценить его преимущества в ваших проектах. Этот продукт станет незаменимым помощником для профессионалов и любителей.
Забрал. Ждал 2 недели, говорят что заказов много, поэтому долго везут. Очередь…) купить скорость, кокаин, мефедрон, гашиш Посмотри в ЛС
Visit https://yifi.io/ and get a white label for exclusive products in various sectors. We work in lending and money markets, fixed income tokenization, staking/lst, dex/LPS, stablecoins, and other areas. We have exclusive offers for you – get access before anyone else.
Kamagra 100mg bestellen vitalpharma24 or vital pharma 24 vital pharma 24
https://image.google.jo/url?q=https://vitalpharma24.com Kamagra 100mg bestellen and https://www.pornzoned.com/user/wzhglthvpa/videos diskrete Lieferung per DHL
[url=http://frienddo.com/out.php?url=http://pharmalibrefrance.com/]Kamagra online kaufen[/url] Kamagra Oral Jelly Deutschland and [url=https://pramias.com/profile/orpifbhuhb/]Kamagra online kaufen[/url] Potenzmittel ohne ärztliches Rezept
farmacia viva: FarmaciaViva – farmacia viva
internet https://web-breadwallet.com/
lomexin 600 precio https://www.freethewild.org/profile/farmaciajuliana0245143/profile luzu used for
flibanserin price https://mizunosoccershoesfans.com/farmaciajuliana bethanechol is a ________ that stimulates muscarinic receptors
will dilantin crystallize when mixed with d5ns https://wakelet.com/@farmajuli77258 avelox steroid interaction
levamisole use horses https://rpgplayground.com/members/farmaciajuliana/ compazine names
what tier is benicar hct https://usedvape.com/profile/farmacia-juliana/ viagra maximum dose
Заказала пионы на 8 Марта – доставили в общежитие ТГАСУ всем девушкам на этаже!
розы купить в томске
Zarabotayinternet.ru — практичный гид по онлайн-заработку и личным финансам: от фриланса и подписных баз до простых методик продаж во ВКонтакте и обзоров инструментов. Авторский стиль, примеры и предупреждения о рисках помогают избежать ошибок новичка и быстрее выйти на стабильный доход. Обновления выходят регулярно, а навигация по рубрикам экономит время. Оцените подборки проверенных способов и свежие советы на https://zarabotayinternet.ru/ — материалы подойдут и тем, кто делает первые шаги, и тем, кто масштабирует проекты.
Спасибо за пост про розы для мужчин! Заказала отцу на 23 февраля – он был тронут вниманием!
заказать цветы томск