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  • by Phil Delves December 14, 2023 2 min read

    With 68 trophies and counting, Liverpool are the most successful football club in England by competitive honours won. Like any sporting side The Reds have not always had it their way, but their recent resurgence under the guidance of Jürgen Klopp has vaulted them back into the upper echelons of world football.

    Most popular Liverpool shirts

    Today the likes of Mohamed Salah, Virgil van Dijk and Trent Alexander-Arnold are writing their names into the Liverpool folklore, but in years past different names were building on the storied legacy of the club. Which of these players have proved particularly popular with fans and collectors as choices for a kit nameset? Let’s take a look.

    1.  Robbie Fowler

    It’s no wonder Robbie Fowler namesets have proved to be desirable when the namesets look this good! Seriously, you’d struggle to find a better looking set of numbers than the ones on the 1995/96 Liverpool home kit. The three stripe detailing and “adidas” wordmark on the bottom of the numbers is what dreams are made of.

    The adidas years were a special time for Liverpool, not least because they got to enjoy the German brand’s craftsmanship at a time when they were dominating the kit game. Fowler spent the majority of Liverpool career wearing adidas, and as such his shirts continue to be highly sought-after from collectors as well as fans.

    38 people picked up a Liverpool kit with “Fowler” on the back, and you’d bet all 38 of those people were happy with their decision.

    2.  Steven Gerrard

    Not far behind with 26 sales is Steven Gerrard at #2 in our list. From The Miracle of Istanbul to that West Ham goal in “The Gerrard Final”, Stevie G had no shortage of memorable moments in a red shirt.

    The 2004/05 Liverpool home is a great example of the former captain’s legacy. In itself the shirt is largely unremarkable, but the memories that are attached to this one make it a powerful piece. 

    For kit nerds out there, you’ll notice that the specific shirt pictured above features the European variant of the nameset, as indicated by the lack of a Premier League logo on the numbers. Carry on with your day.

    3.  Michael Owen

    Just 2 sales shy of Gerrard in our third and final spot of the list is Michael Owen. The 2001 Ballon d’Or winner left the game with somewhat of a mixed legacy in certain corners, but there is no denying his incredible talent.

    Owen blossomed during his time on Merseyside, and the 2000/02 Liverpool home shirt from Reebok never looked better than on the back of the England superstar. For my money this is one of the most underrated shirts of Liverpool’s history and it’s a look which has rarely been bettered since.

    Browse our collection of Michael Owen football shirts here.

    Football shirt index (December 2023)


    Number of orders

    Core Club

    David Beckham


    Manchester United

    Eric Cantona


    Manchester United

    Thierry Henry



    Ronaldo (United)


    Manchester United

    R9 (total)


    Inter Milan

    Dennis Berkgamp



    Ian Wright



    Robbie Fowler



    Zinedine Zidane


    Real Madrid

    Gianfranco Zola




    10 most popular football shirts

    Phil Delves
    Phil Delves

    As Head of Content, Phil is the creative playmaker of the team, covering every angle of football shirt news in our blogs and weekly Newsletter. Whether it's telling your fakes from your authentics, or deep dives into the newest football shirts designs, Phil will have all your football shirt content needs covered.