With 68 trophies and counting, Liverpool are the most successful football club in England by competitive honours won. Like any sporting side The Reds have not always had it their way, but their recent resurgence under the guidance of Jürgen Klopp has vaulted them back into the upper echelons of world football.

Most popular Liverpool shirts

Today the likes of Mohamed Salah, Virgil van Dijk and Trent Alexander-Arnold are writing their names into the Liverpool folklore, but in years past different names were building on the storied legacy of the club. Which of these players have proved particularly popular with fans and collectors as choices for a kit nameset? Let’s take a look.

1.  Robbie Fowler

It’s no wonder Robbie Fowler namesets have proved to be desirable when the namesets look this good! Seriously, you’d struggle to find a better looking set of numbers than the ones on the 1995/96 Liverpool home kit. The three stripe detailing and “adidas” wordmark on the bottom of the numbers is what dreams are made of.

The adidas years were a special time for Liverpool, not least because they got to enjoy the German brand’s craftsmanship at a time when they were dominating the kit game. Fowler spent the majority of Liverpool career wearing adidas, and as such his shirts continue to be highly sought-after from collectors as well as fans.

38 people picked up a Liverpool kit with “Fowler” on the back, and you’d bet all 38 of those people were happy with their decision.

2.  Steven Gerrard

Not far behind with 26 sales is Steven Gerrard at #2 in our list. From The Miracle of Istanbul to that West Ham goal in “The Gerrard Final”, Stevie G had no shortage of memorable moments in a red shirt.

The 2004/05 Liverpool home is a great example of the former captain’s legacy. In itself the shirt is largely unremarkable, but the memories that are attached to this one make it a powerful piece. 

For kit nerds out there, you’ll notice that the specific shirt pictured above features the European variant of the nameset, as indicated by the lack of a Premier League logo on the numbers. Carry on with your day.

3.  Michael Owen

Just 2 sales shy of Gerrard in our third and final spot of the list is Michael Owen. The 2001 Ballon d’Or winner left the game with somewhat of a mixed legacy in certain corners, but there is no denying his incredible talent.

Owen blossomed during his time on Merseyside, and the 2000/02 Liverpool home shirt from Reebok never looked better than on the back of the England superstar. For my money this is one of the most underrated shirts of Liverpool’s history and it’s a look which has rarely been bettered since.

Browse our collection of Michael Owen football shirts here.

Football shirt index (December 2023)