Unreal Arsenal concept kit makes fans forget about all their troubles

Let’s be honest: this is not a great time to be an Arsenal fan. Sitting inside the international break, the club sit bottom of the league, with 0 goals scored and 9 conceded. Things are not looking good for Mikel Arteta and his team right now.

But, as is usually the case with Arsenal, we have a football shirt to save the day, in the shape of a concept kit design from @soccept. The design is a stunning mix of classic Arsenal elements, with some modern additions to create a design which also caught a lot of people’s attention on social media.

Let’s take a closer look at the design!


The design

At first glance, this appears to be a standard template for an Arsenal home shirt, the silhouette showing the traditional block red body, with white sleeves. But on closer inspection, many subtle design tweaks stand out, most notably the use of gold highlights. 

These highlights appear on the sleeves, collar and most beautifully, the club crest, which has been reverted back to the design used by Arsenal through the 90s, and to stunning effect. The reverse of the shirt has also made use of Arsenal’s recognisable typeface, but coated that in gold as well. Usually, an overuse of gold on a kit – unless it is an anniversary shirt – can look tacky, but @soccept have done well here to ensure that the additions just lead to an even better design.

Some more modern features are added too, including the use of adidas side stripes, most prominently seen during the 2016-17 season. Crucially, this leaves the shoulders and sleeves clear, allowing the design to further stand-out. 

Part of that design is the differing shades of red stitched into the shirt’s body, which creates a look of thick and thin stripes moving through the jersey. Topped off with the addition of a simple, but elegant jock tag and personalised message inside the collar, this concept is an example of how the little details can be so effective in lifting the overall quality of a design.

Golden touch

We loved the golden highlights on this concept shirt. But, as we noted, overuse of gold in a kit can be a fine line to walk. Too much can come across being overly flashy, but @soccept has managed to avoid that trap here. 

What do you think about golden kits? Should it only be reserved for anniversary shirts, or can it be used in any old design? Let us know in the comments below!

Who is @soccept? 

@soccept is a graphic design student based in Spain, whose designs always catch our eye for their attention to detail and intricate features, just as he has with this Arsenal concept kit. Follow him on Twitter and Instagram to keep track of the latest concept drops. 

🔴 Hand-picked Arsenal Classics ⚪️

Matt Leslie

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