Superb Parma concept kit imagines life with adidas in town

Request pack – Part 1

Intro from Phil Delves:

Concept kits are often, by their very nature, flamboyant vehicles for creative expression where the designs of the future are imagined before our very eyes. As fun as these ambitious projects are though, there’s more than a place at the table for designs which take a more considered, realistic approach.

Step forward Jack Henderson. Jack is a good friend of mine and a valued member of the football shirt Twitter community. As well as being a knowledgeable voice on the subject of kits, he’s one of the best designers I know who is able to capture that more realistic approach.

Over a series of two blogs (entitled “Request Pack”) we’ll be showcasing a collection of concept kits imagining what the shirts of various teams around the world would look like if designed by adidas, with comments from Jack himself about the thinking behind the shirts. In this first part, look out especially for a wonderful collection of Parma shirts which, if real, would’ve been at the very top of my collection wishlist.


Earlier this year, I hit Twitter with one simple query: What teams would, in your ideal world, wear adidas? After 32 answers, 16 teams were drawn. These 16 teams were divided, again via random draw, in two parts of 8. And I’ve designed home, away and third kits for all of them.

This is the Request Pack.

Real Betis adidas concept kits

Home shirt: Inspired by the Kappa kits of the 90s – white central stripe, black branding and green sleeve cuffs with white trim.

Away shirt: Black has been a very frequent away colour for Betis and this edition has striped trim on the side panels to form a link up with the home identity.

Third shirt: A new colour for the team in yellow, with a chest graphic inspired by the diamond shapes in the seats of the Benito Villamarin (the club’s home stadium) and the club crest.

Watford adidas concept kits

Home shirt: Several elements from the club’s celebrated 1980s shirts combine to create a new but familiar look for Watford’s home shirt.

Away shirt: Before the team wore yellow and black (and red), they wore blue and white – this edition of the colours is based on the V-necked efforts worn in the late 1950s – 1960 saw the club switch to its now familiar yellow look.

Third shirt: A remake of the club’s 1996/97 “Milan” away shirt, combining two of the team’s colours into one design.

Pumas UNAM adidas concept kits

Home shirt: A play on the “collegiate” identity of the team, with the trim and big logo on the front styled to look like a college-style jacket.

Away shirt: Another take on the “collegiate” theme, this time using the stripe detail known for its use on North American college sports and creating a Sampdoria-esque stripe pattern with the famous crest in the middle.

Third shirt: A throwback to their shirts from the 1960s – complete with the “U” crest of the time.

Parma adidas concept kits

Home shirt: Not much you can do with the “crociati” and their home shirt. Here I’ve added some blue and yellow borders to the cross. Disclaimer: this was designed before the 21/22 Parma home shirt was released – so I did not try to copy the idea of adding the yellow and blue to the cross from their actual shirt, it was mere happenstance.

Away shirt: Much like the home look, the hoops are an iconic Parma design – so nothing radical here either.

Third shirt: Black is a popular recent choice of third kit for Parma – this edition features the iconic cross in yellow with a blue border.

Modern Classics

AEK Athens adidas concept kits

Home shirt: The iconic “eagle” look Kappa introduced in the 1990s is considered the club’s best shirt of all time – this new edition is more subtle, but retains the essence of the look

Away shirt: A nod to the club’s historic origins, the maroon colour of the Byzantine Empire gives a distinctive look to the kit, which is otherwise trimmed in the traditional club colours

Third shirt: Cyan was a popular away look for AEK in the early 2000s – this new edition nods to the striped home shirts frequently worn by the team – 21/22 included.

Corinthians adidas concept kits

Home shirt: The “candy stripe” design is one of Corinthians’ icons, most frequently used on the away shirt. For this home shirt I’ve muted the stripes, creating an allusion to it without losing the essence of the club’s traditional all-white home shirt.

Away shirt: The Ayrton Senna tribute shirt from 2018/19 quickly went viral and served as a fitting tribute to the great man’s sporting legacy – this away kit reintroduces the twin stripe look of that design.

Third shirt: “Corintiano Roxo”: the name given to Corinthians’ most passionate of supporters. The purple third shirt is an homage to the club’s fanbase, with the orange cross – a nod to the team’s origins – and trim a nod to the original “Terrão” training ground.

Borussia Mönchengladbach adidas concept kits

Home shirt: The 1970s were a golden decade for the club, seeing them win a string of Bundesliga titles – the only domestic titles in club history. The green/black stripe look is a nod to the shirts worn during the era.

Away shirt: The diamond shape of the club badge serves as the base of this design, using it to create blocks of colour in the iconic green.

Third shirt: The Museum Abteiberg and the unique shape of its exterior serves as the base for the unique, stylized “M for Mönchengladbach” stripe pattern of this shirt.

Dynamo Kyiv adidas concept kits

Home shirt: The iconic sash from the 1960s, last brought back in the 2006/07 season, is brought back again – in the darker blue worn in the early 2000s.

Away shirt: Yellow was essentially the club’s third colour in the 1990s, appearing as trim on both home and away shirts of the era. This edition of the away kit brings back the royal blue/white/yellow look, accentuated by a subtle pinstripe

Third shirt: Valeriy Lobanovskyi is considered Dynamo Kyiv’s greatest ever manager. This tribute shirt features his signature embossed on the front, between the adidas and Dynamo logos  and the isolated “D” club crest worn during his playing days of the 1960s.  

Jack Henderson

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