2021 Coventry City fourth shirt gives back to fans in a big way

FSC Approved – 2021 Coventry City fourth shirt

Get yourself a brand who loves your club as much as hummel do Coventry City.

I can’t think of a tandem who have worked as well as the Danish manufacturer and The Sky Blues over the past couple of seasons. I’ve looked on jealousy as a succession of retro-inspired masterpieces and gloriously fresh designs have been released, elevating the Championship club to the very top-tier of the shirt game.

For fans, it would have been more than enough for hummel to continue down this path, but their latest shirt has gone one step further. The new fourth shirt (officially called the Championship Club membership shirt) is a limited edition release designed quite literally for the fans.

Last year, Coventry announced a new programme called the Championship Club. Membership of the club offered fans a chance to directly support Coventry financially, and despite everything going on the fans stepped up. As a reward for their loyalty, hummel and Coventry produced a shirt available only to Champions Club members.

The shirt in question is a stunner. With hummel’s trademark chevrons on the sleeves and a distinctive graphic that depicts the skyline of Coventry in the style of a soundwave, the shirt stands toe to toe with the very best across the leagues. The fact that the names of all of those in the Championship Club have been added to the back of the shirt only adds to the appeal of the shirt. All these details are brought together in a lovely two-tone blue colourway, and quite simply I’m jealous of the fans who received a 2021 Coventry City fourth shirt.

Speaking of Coventry fans I spoke to Adi Iliff, who runs Coventry flavoured accounts on both Twitter and Insta to find out what the experience was like for him as a fan.

“The Coventry City membership shirt was made for approx. 3,500 skyblues fans & was an initiative by the club to raise funds due to the lockdown period & lack of fans inside the stadium. 

At the time of purchasing fans didn’t have any idea of design/colourways etc & knew it would only be available to those members & not for commercial resale.

The design of the shirt is yet another sumptuous offering from Hummel. I’m delighted to own this shirt & others from the Hummel/Coventry era as they simply are bangers!!”


What is FSC Approved?

What makes a football shirt good? It’s a purely subjective question, right?

Whilst there are indeed a lot of subjective elements when it comes to shirts, there are still factors to consider. Sometimes, a design is notable for its unique aesthetic. The colourway, pattern or construction may have gone where no shirt dared to go before it, or it might simply be a particularly good utilisation of a classic approach. Other times, a legendary player elevates a design to immortality, even if the design in question would’ve been hard to pick out of a crowd before.

Our series FSC Approved will be a lovingly curated list of shirts that deserve to be in the conversation as good, possibly even great football shirts, no matter who you support or what your taste in shirts is. Old classics, new contenders, if it’s FSC Approved it’s as close to a certified banger as you can get.


If you want to pick up the ultimate offering to the hummel Gods, we have a long sleeve 1989 Real Madrid shirt in our store. Supremely delightful.


Phil Delves

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