The Russia concept kit that takes us all the way back to 1928

At the end of a round of international fixtures, we had to bring you an international concept, and so today we are looking at @CasaBruniDesign’s Russia concept kit. More than just your average concept shirt, the whole design and presentation of the piece takes us on a fascinating journey through Soviet history.

Let’s jump into the design!

The Design

For a country with such historical and cultural significance, Russia’s recent international shirts have rarely reflected the verve and beauty that can be seen on the streets of Moscow or St. Petersburg. Going back to the late 1980s and early 90s, the old USSR shirts were the last to really stand-out from a design point of view. 

Luckily for us, Bruni has partly taken inspiration for his concept design from these old shirts, giving this layered pattern of red and black lines over a white base that stands out immediately. The pattern came from Jack Henderson, and is a take on Varvara Stepanova’s designs from the Constructivist art movement of the early to mid-1900s. 

Delving even deeper into the country’s history, Bruni has also built the presentation of his concept around similar Constructivist designs, with most of the inspiration coming from Varvara’s sportswear design for the 1928 Olympic Games. 

But that does not mean that this concept has no modern touches to it. Three black stripes have specifically been used to overlap the vertical red stripes on the top, representing the adidas shirt sponsorship, further displayed by the use of the Condivo template. Meanwhile, the concept also sees the return of the country name being displayed across the shirt, with ‘Россия’ replacing the famous ‘USSR’ from that 90s shirt. 

Who else deserves better shirts?

Unfortunately, if more recent examples are anything to go by, we won’t see anything like this from Russia and their adidas suppliers in the near future, but Bruni’s concept has given us a nice view of how great shirts can look when a country’s history and culture are combined with modern design ideas. 

Are there any other clubs or nations that are wasting their potential for great shirt designs? Tell us in the comments below!

Who is @CasaBruniDesign?

@CasaBruniDesign is based in Argentina and as well as concept designs, he has also produced some great edits with some of the most recent shirt releases. We look forward to seeing his future designs and you can too by following his Twitter and Instagram!

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Matt Leslie

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