The 84 shirt is back, and its cause has never been more important

Back in 2018 we partnered with Canadian brand Inaria to produce “The 84”, a shirt which raised awareness of the 84 men who took their own life each week in the UK. 

All profits for the release went to leading charity CALM (Campaign Against Living Miserably) and now in 2020, during a uniquely difficult period for everyone, we’re calling on your support once again as we re-release the shirt.


Social distancing doesn’t mean emotional distancing

According to Simon Gunning, CEO of CALM, CALM helpline services have seen a 37% increase in demand in the past couple of weeks. In many ways, the life-saving support that CALM provides is needed now more than ever, and fans of football and football shirts are in a position where they can help and make a difference.

As we find ourselves isolated at home, or even risking our lives daily as we fight on the frontlines of society, we need to look out for one another with love and compassion in order to get through each day.

CALM (Campaign Against Living Miserably)

Sometimes that will mean a simple text to a mate, asking them if they fancy a game of FIFA? If you can’t stop thinking about a football shirt you’ve seen, you could tell a friend so they can dream with you (or laugh at your terrible taste in kits).

Most importantly, as CALM so aptly put it in a superb piece on getting through these weird times, “social distancing doesn’t mean emotional distancing”. It’s completely normal to feel overwhelmed with everything that’s going on, and it should be normal to share our pains and our sorrows and our joys with friends and family at all times.

If you or someone you know would like to talk to someone about any worries from financial difficulties to health anxieties, CALM’s trained support workers are available from 5pm to midnight every day at 0800 58 58 58. You can also chat to them through their webchat

The 84 shirt is everything that’s good about kits

Words from Phil Delves

So what about this shirt then? Is it actually any good?

I’m constantly bombarded with new and old kits each and every day, but I’m very happy to say that this kit is easily one of the better designs I’ve seen over the past few years.

It starts with a timeless monochrome colour scheme. I can’t get enough of shirts that stick rigidly to just black and white and it’s a combination which, when done well, can elevate a design from good to great.

Then we have to talk about the rhombi pattern that covers the front of the kit. If you’re patient enough you’ll be able to count 84 rhombi/squares, representing the 84 men who take their own life in the UK every week. Turn the shirt over and you’ll also notice a beautifully designed interlocking typeface with the number 84. 

Both the rhombi pattern and the 84 are also present in a well designed inside neck section. The details continue, with a round TPU sleeve patch with the CALM logo on the right sleeve, and the logos of Inaria and Football Shirt Collective (seen on the front) complement all elements of the shirt both in terms of their colour and their design.

If I was to review this shirt irrespective of its cause, it would be as good as anything I’ve seen in recent years across any professional team or country. With everything that the shirt represents however, and the importance of the cause the kit is raising awareness of, this really is a shirt we need at the moment.

The 84 shirt is available to buy here for £49.99, with all profits going directly to the charity Campaign Against Living Miserably (CALM).

Phil Delves

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