Ask a hipster their favourite brand of football shirt and they’re likely to say Hummel. It makes sense that the Danish company should produce Denmark’s World Cup kit, and we think it’s pretty tidy.
Price: £63 (Hummel)
There’s something about Hummel kits that looks slightly budget, but it makes them all the more endearing. The simple logo and badge on the Danish red just works, and the chevrons on the sleeves give it a retro nod. We love it.
Price:£60 (Pro Direct Soccer)
We’re into the away kit too, but it’s not quite as good as Denmark’s home strip. It’s decent, but it’s hardly pushing any boundaries.