How Adidas are absolutely crushing Nike in the World Cup 2018 kit war

Adidas and Nike, the world’s two largest sports companies, are going head to head at the World Cup in 2018, and one of them is absolutely killing it.

German company Adidas dropped their away kits for the 2018 tournament, and they’re doing more than their bit to make their teams look the part.

Germany, Colombia, Argentina, Mexico, Belgium, Japan, Spain, Sweden and hosts Russia all have pretty unique and interesting away strips to look forward to. Have a look.

Spain’s 2018 World Cup away kit
Alvaro Morata in Spain’s kit
Angel di Maria in Argentina’s Adidas shirt
Lionel Messi, rocking an excellent shirt and an even better beard
James Rodriguez and the geometric Colombia design
Toni Kroos modelling Germany’s banging design
Mesut Ozil playing it cool 
Javier Hernandez in Mexico’s shirt
Michy Batshuayi looking pensive in Belgium’s kit
Japan’s shirt is also pretty special

Nike, who will make the kits for France, England and Brazil, have dropped a few shirts themselves, including Portugal’s this week. But their template is pretty underwhelming.

Portugal’s classy colours make this shirt look good, but is it unique? Not really.


Adidas have clearly put the work into their shirts, with a nod to the retro, which, admittedly, is always going to win us over.

But Nike’s approach seems a bit, well, lazy. The shirts are similar in style to this season’s club kits, just with different colours and badges.

Adidas have reeled off kits like Germany’s 1990-inspired 2018 home strip. Case closed.

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