Nike released a batch of third kits for Manchester City, Barcelona, Tottenham and Chelsea yesterday and they’re all identical.
Each club has released the kits they’ll wear away in European competition in the 2017-18 season, but they’re the same kits in different colours – just like all of Nike’s other kits.
We get it, we’re living in different times, but gone are the days when kit manufacturers and clubs would collaborate and compete to make the greatest unique football shirt. Instead, they’re satisfied to fleece people for £70+ for a shirt that another team is almost certainly wearing.
Don’t take my word for it, take a look for yourself:
Don’t get us wrong, Nike should be praised for trying to create something new with the camo finish seen on these kits, but once they’ve settled on a design, they just roll it out, change the colours and hand them out across all their sponsored clubs.
On Pro Direct Soccer, the shirts are going for £100. Is it really worth your hard-earned cash when the difference between Chelsea and Tottenham’s kits is some dye, a badge and a sponsor? We don’t think so.