The insane reason Coca Cola cancelled Barcelona legend Ronaldinho’s contract

At the peak of his powers at Barcelona, Ronaldinho was a phenomenon on the football pitch.

Not only was he effective, chipping in with goals and assists aplenty, he was also a born showman.

His ability to dazzle a crowd with outrageous skill and swagger made him one of the most marketable players of his generation. Ronaldinho appeared to approach massive games at the Nou Camp like they were nothing more than a kickabout on a beach in Brazil.


One of the massive global brands who paid Ronaldinho a hefty sum each year was Coca Cola.

The World Cup-winner reportedly earned £500,000 a year from the soft-drink brand, but it all turned sour in 2012.


It’s claimed that Ronaldinho, who had just left Brazilian side Flamengo over unpaid wages, was dropped by Coca Cola for a seemingly minor breach of his contract.

Watch: Ronaldinho’s incredible assist for Lionel Messi

The former Brazil playmaker was photographed with a can of Pepsi, Coke’s highest-profile competitor, in a press conference where he was unveiled as an Atletico Mineiro player.

As the picture shows, there’s a fair few Pepsi cans surrounding Ronaldinho, but he didn’t appear to be endorsing the brand directly.

Harsh from Coca Cola, if you ask us.

Pick up the vintage Barcelona shirt you’ve had your eye on in our marketplace



Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.