Throughout the 1980s and 1990s, AC Milan were a pretty reliable side on and off the pitch.
Not only were they responsible for some of the greatest football around, when the likes of Marco van Basten, Frank Rijkaard and Ruud Gullit combined, but they also produced exceptional kits year on year.
But they started the 1980s with an utter stinker. The 1981 strip certainly wouldn’t go down among the classics; in fact, it was an insult to the great names who wore it.
But the kit had the same signature style and the classy red-and-black the football world had grown accustomed to when watching Milan.
The problem with this particular kit was its sponsor.
The club adorned the likes of Franco Baresi, Joe Jordan and Roberto Antonelli in a jersey that had the words “POOH jeans” emblazoned across the front.
What sadist would do such a thing to Franco Baresi.
More to the point, what or who is POOH jeans?